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John Herrera was established in Manila, Philippines. Specializing in evening wear and special occasion wear for women. The men's wear line was started in 2016. Fashion designer John Herrera first showed in London in 2015 at the International Fashion Showcase, produced by the British Fashion Council. He won the London Emerging Designer Awards 2015. That same year, he showed for the first time at the Tokyo Fashion Week (then Mercedes Benz) produced by the Japan Fashion Week organization ("Asian Fashion Meets Tokyo"). Last season, he showed for the first time at the Fashion Scout Studio Presentation and won Britain's Top Designer 2017.